1. How to maximize the effectiveness of your direct marketing online and offline
2. Target marketing strategies specifically geared toward generating quality leads
3. Perceptions you want your prospects to ponder when deciding to do business with you
4. How to choose your perfect target audience
5. Unique web and social networking lead generation tactics
6. How to integrate your lead generation into an auto-pilot system
7. The 3 critical components of an effective quality lead generation system
8. A leads to sales process map with step-by-step instructions
9. What to test and what not to bother testing, when and where
10. Which offers work best in direct response marketing offline and online