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Alan has been very helpful in helping La Fiesta Restaurant execute our loyalty program with very good results. He is very knowledgeable in direct response and loyalty marketing .

Sam Castillo, La Fiesta Restaurant & Cantina, Waco, TX

Allan has a well organized direct marketing program that, if implemented, will result in increased sales and customer loyalty. His main point: Communicate to your targets, prospects and customers. Its a proven method that works.

Amy Inzitari Clem Sr. Program Manager The Peterson Group

Through your efforts, our retail sales are up 75% for the first two quarters of this year and customer retention is up 40%.

David Pryor,
Touch of Health Spa,
Memphis, TN

Your letters and postcards were so effective they increased our mail order sales 40% over the same period last year.

Barry Pelts,
President, Corky's BBQ,
Memphis, TN
www.corkysbbq.com

We highly recommend Allan Katz, The Loyalty Coach. His keenly, knowledgeable direct mail advice assisted us in The Grand Opening of our Garden Plaza Hotel Chain. His proven ideas, strategies and creative direct response mail campaign, generated hundreds of business to business leads for our catering and meeting planning division, which we are still benefiting from today.

Pace Cooper, CEO,
Cooper Hotel Group

Individual Coaching

How To Get a Personal, One-On-One Expert Marketing Tune-Up of Your Business Tommorrow!

I’ll personally take you by the hand and guide you to the next level – so you can keep customers from defecting to the competition, put more cold hard cash in your pocket, and capture the lion’s share of your market…

Dear Business Owner,

Let me ask you a question.

Are you frustrated with the money you’ve been making?

If you are… or if you’re worried about the future of your business…about increasing discount competition… about the factors today that give start-ups such a high failure risk…. then I have some ideas you should consider…

The fastest, easiest way to stop worrying and do something about it, is to get a personal, one-on-one consultation with an experienced marketing expert (one who, unlike many coaches and consultants, has actually experienced this sense of frustration in my own small businesses) and then get a steady stream of ideas and innovations from a group of street-savvy entrepreneurs just like you.

Years ago companies enjoyed the intimate relationship they had with their customers. There weren’t so many "big box" competitors, the "mom and pop" stores had a quaint, inviting look and feel about them and many made a good living without a lot of advertising. But today, companies have to fight tooth and nail just to stay competitive.

And if you still just rely on mass media advertising to build your fortune, you could blow a ton of cash really fast with few results. Any lapse in an ongoing marketing program just means more money in your local paper’s pocket and far less in yours.

Retail movers and shakers know this and that's why hundreds have purchased my "Complete Guide To Retail Loyalty Marketing" and depend on my expertise to coach and guide them through the marketing maze. They get personal assistance from me and access to my library of thousands of successful marketing strategies and campaigns. Online and Offline.

      I’m often asked, "How Do You Know All This Stuff?" My answer is… I’ve personally coached and consulted with hundreds of companies over the past 25 years and generated millions of dollars for my clients.

And, that’s not all…

I’ve actually owned several retail and service companies myself, building them from scratch and growing them into successful cash generating enterprises. I started my last business with $500 and sold it years later for half a million dollars. In nearly every case, I’ve been able to overcome the frustration of slow, morbid sales and convert prospects into cash creating advocates for my business. Imagine what I could do for you!

      In fact, this past Christmas, one of my Jewelry store clients actually gave ME a present, for a job well done. Now that’s a Loyal Advocate type of customer, wouldn’t you say?

      So whether you're a start-up or a seasoned veteran who wants a second opinion, you’ll have the experience and wisdom of creative, innovative, proven strategies guiding you to the next level of success.

     Here's what you'll get from these creative and innovative sessions:

How to use Direct Mail effectively. I’ll show you step by step procedures to make your direct mail more successful, regardless of your past experiences. Specific Strategies and Secret Techniques for moving your customers up the "loyalty ladder" from prospects to raving, flag waving advocates for your business. These people won’t ever shop at a competitor again!

How to stop wasting money on ads that don’t get a measurable result. I’ll show you how to handle ad reps and agencies to follow my model for retail and service company success.

How to unleash the "goldmine" in your customer records.

I’ll show you a technique so powerfully successful, it will recapture 15% - 20% of your lost, old customers... begging to come back and do business with you again and again.

How to hire and motivate your employees to become 100% more productive… with these five unique strategies you’ll wonder why you didn’t think of this sooner.
How to successfully compete against the "big guys" and WIN!

Here’s how it works:

I’ll send you a prep form to fill out which will tell me all about you, what you want to accomplish, your problems, dreams and aspirations. This will spark a whole lot of questions you will want to ask me about your business and will help get me prepared. It doesn’t mean we have to only talk about these specific questions, but they will serve as a springboard during our one-hour coaching session. We set a time and a date and you call me. It’s that simple.

And that's not all….

Here’s How I’ll Help You Skyrocket Your Business Profits Each And Every Month

Promise #1: You’ll Attract New Customers Easily!

You’ll attract new customers like a magnet. Starting today you’ll never again wonder how you’re going to increase store traffic. You’ll learn how to put your business on auto-pilot, attracting customers and building life long relationships that keep customers loyal and coming back again and again.

Promise #2: You’ll Increase The Amount Of Money Your Customers’ Spend

I’ll teach you how to up-sell and cross-sell your customers… to add value to every purchase and build a "success model" to double your business within the next 12 months.

Promise #3: You’ll Crush Your Competitors, Even If They Offer Lower Prices!

People think I’m crazy when I offer this, but the secret to keeping customers loyal is actually simple. And it involves your individuality… that core benefit that sets you apart from your competition. The trick is to unleash it properly, using proven marketing strategies.

Promise #4: You’ll Mine The Gold From Your Present Customers!

It costs 5 times more to get a new customer than keep an old one. Yet an existing customer will generate 10 times more profit. We’ll explore how to recapture lapsed customers…plus the secrets of database marketing and how to cut costs and boost profits using this powerful marketing weapon creatively.

Here’s What One Of My Coaching Clients Says:

Allan developed a database marketing campaign for our retail mail order business to expand our profits over the Christmas Season. His new creative approach, ideas, copy and strategies increased our business 40% over the past Christmas Season. Thank you, Allan

Barry Pelts, President, Corky’s BBQ, Memphis, TN www.corkysbbq.com.

Promise #5: You’ll Avoid Common Business Mistakes & Make Better, More Informed Decisions

When you sign up for individual coaching today, you’ll never again have to second guess yourself when making important marketing and business decisions. You’ll have my 20 years of retail and service marketing experience solidly behind you… guiding you every step of the way.

There Are Only 24 Hours In A Day:

Look, I’m really busy working with highly motivated clients committed to taking their businesses to the next level. And those are the type of people I’m interested in working with. Highly motivated individuals. If you’re just "looking around" searching for a "get rich quick" fix, I’m not going to be able to help you.

Hey Allan, Thanks. You gave me a fantastic amount of information, all in one session. My notes are a real gold mine now. Thanks again for sharing your knowledge so freely.

Howard Walters, NY, NY

If you’re ready and committed to take your business to the next level…. To finally work on your business with a written game plan and someone to help you personally implement it, I’d be glad to talk to you further about it. Simply e-mail
allan at loyalty coach dot com.

To get started right away, simply select one of the four options below and I’ll contact you personally to get started…

    Individual Personalized Coaching Is Perfect For You If...

You love what you’re doing but hate to do the marketing

You’re putting out fires all day and only market when you find a few minutes of spare time… which is rare!

Your marketing is sporadic… you just need someone to help structure it and make sure you have a marketing action plan…it gets done… on time…within budget… and some help with creative ideas that really work!

There are four coaching packages

1. PLATINUM ⁺12 Month Coaching Package
Ideal for mature businesses who want expert advice and proven successful marketing strategies to take your business to the next level.

Here’s What The Coaching Includes:

     1. Development of A Comprehensive Marketing Action Plan.

     2. Regular Weekly ½ hour phone coaching for 12 Months with marketing support.

     3. Copywriting & Critique of Ads.

     4. Idea Generation and Implementation of Plan.

     5. Unlimited e-mail access to me (Allan Katz).

     6. Answers to your most pressing questions.

     7. Encouragement, hand holding and some tough "marketing" love.

Here’s What You Get:

Create and review your What's In Store For Your Future Marketing Action Plan, which will enable you to clarify your wants from your don't wants and start working towards achieving your goals. You'll be on the road to creating your ideal business.

Discover advanced auto-pilot marketing techniques to take your business to the next level.

How to become a more effective marketer using the tested, proven techniques that have made millions for my clients. (And when you begin today you can start making the kind of money you've always dreamed of).

Focus on what makes your business unique and how to increase your visibility to boost sales exponentially. Constant marketing is the key. Knowing the system unlocks it. You will have the benefit of the services of a professional innovator as well as the benefit of a marketing expert and mentor who has created and managed several successful small business and overcome many of the challenges you now might have.

Have private access to my vast 21 year collection of proven, successful marketing tactics, sales letters, retail ads and promotions you can begin to use today to capture the lion's share of your market easily. (This element alone is worth $1000's of dollars in time alone you'd have to spend to hire a marketing consultant, agency, graphic artist and copywriter.

I’ll not only give you hundreds of successful strategies, I’ll write the copy and design the ads for you so you’ll get mega results.

Here’s what my long term coaching clients say about the 12 month coaching program:

We had never used any marketing strategy like Allan’s before. We felt, being new business owners, customers would just keep coming into the store and it would grow naturally. Then, Allan designed a new customer acquisition program for us. We wanted to build up our lagging pick up and delivery service. The first letter, sent to a highly target list of qualified prospects generated $82,473 in sales. We were sold! Ever since then, for over 15 years we’ve used Allan’s strategies to get new customers and keep our customers loyal, without heavy discounting.
Ray D. Bensinger’s Fine Cleaners, Memphis, TN

2. GOLD+ - 6 Month Coaching Package
This coaching package includes the following elements:

Development of Comprehensive Marketing Plan, 3 Months of Marketing support and Coaching, Copywriting Critique of Ads, Idea Generation and Follow Up Implementation of Plan.

Create your What's In Store For Your Future Marketing Plan, which will enable you to clarify your wants from your don't wants and start working towards achieving your goals. You'll be on the road to creating your ideal business.

Discover how to easily put a marketing "system" in place to free up personal time.
How to get free publicity for your new business so you don’t have to spend a fortune on advertising with few results.

Focus on what makes your business unique and how to increase your visibility easily to begin to develop sales strategies that get results. Constant marketing is the key. Knowing the system unlocks it. You will have the benefit of the services of a professional innovator as well as the benefit of a marketing expert and mentor who has created and managed several successful small business from scratch and overcome many of the challenges you now might have.

Have private access to my vast 21 year collection of proven, successful marketing tactics, sales letters, retail ads and promotions you can begin to use today to capture the lion's share of your market easily. (This element alone is worth $1000's of dollars in time alone you'd have to spend to hire a marketing consultant, agency, graphic artist and copywriter.

Here’s what one of my start up clients had to say about the 6 month start up program.

As we embark on this new business venture, your advice has helped us focus on our strengths and weaknesses. Your objectiveness has been a valuable ingredient in our determining the direction we should take to make our business successful. We value your judgment and look forward to a long business relationship as our business continues to grow.
Richard F. Carey, President, USA Smart Cards

3. SILVER⁺ - 3 Month Coaching Package
Development of Comprehensive Marketing Plan, 1 Month of Marketing support and Coaching, Critique of Ads, Idea Generation and Follow Up Implementation of Plan

I have been using some of these methods in the past and they work great. I will definitely be putting some more of what you suggest to work and will keep you updated on my successes with my new restaurant and catering company.

Robin Murray, Blackberry BBQ & Catering

4. Starter⁺ - 1 Month Coaching Package
Development of Comprehensive Marketing Plan, 1 Month of Marketing support and Coaching, Critique of Ads, Idea Generation and Follow Up Implementation of Plan

Guarantee:

This proposal and my execution of these elements is solely contingent on your satisfaction. If I have not accomplished my task of giving you a comprehensive marketing plan to your satisfaction, I don’t deserve to keep your money.

Therefore, if after 1 month of reviewing and executing the marketing plan, you are not convinced I am meeting your expectations, I will refund my monthly coaching fee to you in full.

All costs for advertising, postage or PR placement, direct mail campaigns or out of pocket expenses performed on behalf of client will be paid by client at actual cost.Don’t delay, every minute you put this off, you’re just buying into the fact that the same actions lead to the same results. And if you want your results to be different this year, than last, you owe it to yourself to check this out, now.

^{P.S.: Remember, email or call me now while I still have the time to take on individual clients. You’ll get personal attention to your most pressing problems right away.

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