Individual Coaching
How To Get a Personal,
One-On-One Expert Marketing Tune-Up of Your Business Tommorrow!
I’ll personally take you by the hand and guide you to the next level –
so you can keep customers from defecting to the competition, put more
cold hard cash in your pocket, and capture the lion’s share of your
market…
Dear Business
Owner,
Let me ask you a question.
Are you frustrated
with the money you’ve been making?
If you are… or if you’re
worried about the future of your business…about
increasing discount competition… about the factors today that
give start-ups such a high failure risk…. then I have some ideas
you should consider…
The fastest, easiest way
to stop worrying and do something about it, is to get a personal,
one-on-one consultation with an experienced marketing
expert (one who, unlike many coaches and consultants, has
actually experienced this sense of frustration in my own small
businesses) and then get a steady stream of ideas and innovations from
a group of street-savvy entrepreneurs just like you.
Years ago companies enjoyed the intimate relationship they had with
their customers. There weren’t so many "big box" competitors, the "mom
and pop" stores had a quaint, inviting look and feel about them and
many made a good living without a lot of advertising. But
today, companies have to fight tooth and nail just to stay competitive.
And if you still just rely on mass media advertising to build
your fortune, you could blow a ton of cash really fast with few
results. Any lapse in an ongoing marketing program just means more
money in your local paper’s pocket and far less in yours.
Retail movers and
shakers know this and that's why hundreds have purchased my "Complete
Guide To Retail Loyalty Marketing" and depend on my expertise
to coach and guide them through the marketing maze. They get
personal assistance from me and access to my library of thousands of
successful marketing strategies and campaigns. Online and Offline.
I’m
often asked, "How Do You Know All This Stuff?" My answer is… I’ve
personally coached and consulted with hundreds of companies over the
past 25 years and generated millions of dollars for my clients.
And, that’s not all…
I’ve actually owned several retail
and service companies myself, building them from scratch and growing
them into successful cash generating enterprises. I started my last
business with $500 and sold it years later for half a million dollars.
In nearly every case, I’ve been able to overcome the frustration of
slow, morbid sales and convert prospects into cash creating advocates
for my business. Imagine what I could do for you!
In
fact, this past Christmas, one of my Jewelry store clients actually
gave ME a present, for a job well done. Now that’s a Loyal Advocate
type of customer, wouldn’t you say?
So
whether you're a start-up or a seasoned veteran who wants a second
opinion, you’ll have the experience and wisdom of creative,
innovative, proven strategies guiding you to the next level of
success.
Here's what you'll get from these creative and
innovative sessions:
- How to use Direct Mail
effectively. I’ll show you step by step procedures to make your direct
mail more successful, regardless of your past experiences.
Specific Strategies and Secret Techniques for moving your customers up
the "loyalty ladder" from prospects to raving, flag waving advocates
for your business. These people won’t ever shop at a competitor
again!
- How to stop wasting money on
ads that don’t get a measurable result. I’ll show you how to handle ad
reps and agencies to follow my model for retail and service
company success.
- How to unleash the "goldmine" in your
customer records.
- I’ll show you a technique so
powerfully successful, it will recapture 15% - 20% of your lost, old
customers... begging to come back and do business with you again
and again.
- How to hire and
motivate your employees to become 100% more productive… with these
five unique strategies you’ll wonder why you didn’t think of this sooner.
How to successfully compete against the "big guys" and WIN!
Here’s how it works:
I’ll send you a prep form to
fill out which will tell me all about you, what you want to accomplish,
your problems, dreams and aspirations. This will spark a whole lot of
questions you will want to ask me about your business and will help get
me prepared. It doesn’t mean we have to only talk about these specific
questions, but they will serve as a springboard during our one-hour
coaching session. We set a time and a date and you call me. It’s that
simple.
And
that's not all….
Here’s How I’ll Help You
Skyrocket Your Business Profits Each And Every Month
Promise
#1: You’ll Attract New Customers Easily!
You’ll attract new customers like a
magnet. Starting today you’ll never again wonder how you’re going to
increase store traffic. You’ll learn how to put your business on
auto-pilot, attracting customers and building life long relationships
that keep customers loyal and coming back again and again.
Promise
#2: You’ll Increase The Amount Of Money Your Customers’ Spend
I’ll teach you how to up-sell and
cross-sell your customers… to add value to every purchase and build a
"success model" to double your business within the next 12 months.
Promise #3:
You’ll Crush Your Competitors, Even If They Offer Lower Prices!
People think I’m crazy when I
offer this, but the secret to keeping customers loyal is actually
simple. And it involves your individuality… that core benefit that sets
you apart from your competition. The trick is to unleash it properly,
using proven marketing strategies.
Promise #4: You’ll Mine The Gold From Your Present
Customers!
It costs 5 times more to get a new
customer than keep an old one. Yet an existing customer will generate
10 times more profit. We’ll explore how to recapture lapsed
customers…plus the secrets of database marketing and how to cut costs
and boost profits using this powerful marketing weapon creatively.
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Here’s What One Of My
Coaching Clients Says:
Allan
developed a database marketing campaign for our retail mail order
business to expand our profits over the Christmas Season. His new
creative approach, ideas, copy and strategies increased our business
40% over the past Christmas Season. Thank you, Allan
Barry Pelts, President, Corky’s BBQ,
Memphis, TN www.corkysbbq.com.
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Promise #5: You’ll Avoid Common Business Mistakes
& Make Better, More Informed Decisions
When you sign up for individual
coaching today, you’ll never again have to second guess
yourself when making important marketing and business decisions. You’ll
have my 20 years of retail and service marketing experience solidly
behind you… guiding you every step of the way.
There Are Only 24 Hours In A
Day:
Look, I’m really busy working with highly motivated
clients committed to taking their businesses to the next level. And
those are the type of people I’m interested in working with. Highly
motivated individuals. If you’re just "looking around" searching for a
"get rich quick" fix, I’m not going to be able to help you.
Hey Allan, Thanks. You
gave me a fantastic amount of information, all in one session. My notes
are a real gold mine now. Thanks again for sharing your knowledge so
freely.
Howard
Walters, NY, NY
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If
you’re ready and committed to take your business to the next level…. To
finally work on your business with a written game plan and someone to
help you personally implement it, I’d be glad to talk to you further
about it. Simply e-mail
allan at loyalty coach dot com.
To get started right away, simply select one of the
four options below and I’ll contact you personally to get started…
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Individual Personalized Coaching Is Perfect For You
If...
- You love what
you’re doing but hate to do the marketing
- You’re putting out fires
all day and only market when you find a few minutes of spare time…
which is rare!
- Your marketing is
sporadic… you just need someone to help structure it and make sure you
have a marketing action plan…it gets done… on time…within budget… and
some help with creative ideas that really work!
There are four coaching packages
1. PLATINUM + 12
Month Coaching Package
Ideal for mature businesses who want expert advice and proven
successful marketing strategies to take your business to the next
level.
Here’s
What The Coaching Includes:
1.
Development of A Comprehensive Marketing Action Plan.
2. Regular Weekly ½ hour phone coaching
for 12 Months with marketing support.
3. Copywriting & Critique of Ads.
4. Idea Generation and Implementation of Plan.
5. Unlimited e-mail access to me (Allan Katz).
6. Answers to your most pressing questions.
7. Encouragement, hand holding and some tough
"marketing" love.
Here’s
What You Get:
- Create and
review your What's In Store For Your Future Marketing Action Plan,
which will enable you to clarify your wants from your don't wants and
start working towards achieving your goals. You'll be on the road to
creating your ideal business.
- Discover
advanced auto-pilot marketing techniques to take your business to the
next level.
- How to become a more
effective marketer using the tested, proven techniques that have made
millions for my clients. (And when you begin today you can start
making the kind of money you've always dreamed of).
- Focus on what makes your
business unique and how to increase your visibility to boost sales
exponentially. Constant marketing is the key. Knowing the system
unlocks it. You will have the benefit of the services of a professional
innovator as well as the benefit of a marketing expert and mentor who
has created and managed several successful small business and overcome
many of the challenges you now might have.
- Have private access to my
vast 21 year collection of proven, successful marketing tactics, sales
letters, retail ads and promotions you can begin to use today to
capture the lion's share of your market easily. (This element alone is
worth $1000's of dollars in time alone you'd have to spend to hire a
marketing consultant, agency, graphic artist and copywriter.
- I’ll not only give you
hundreds of successful strategies, I’ll write the copy and design the
ads for you so you’ll get mega results.
Here’s
what my long term coaching clients say about the 12 month coaching
program:
| We had never
used any marketing strategy like Allan’s before. We felt, being new
business owners, customers would just keep coming into the store and it
would grow naturally. Then, Allan designed a new customer acquisition
program for us. We wanted to build up our lagging pick up and delivery
service. The first letter, sent to a highly target list of qualified
prospects generated $82,473 in sales. We were sold! Ever since then,
for over 15 years we’ve used Allan’s strategies to get new customers
and keep our customers loyal, without heavy discounting.
Ray D.
Bensinger’s Fine Cleaners, Memphis, TN
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2. GOLD+ - 6 Month Coaching Package
This coaching
package includes the following elements:
- Development of
Comprehensive Marketing Plan, 3 Months of Marketing support and
Coaching, Copywriting Critique of Ads, Idea Generation and Follow Up
Implementation of Plan.
- Create your What's In
Store For Your Future Marketing Plan, which will enable you to clarify
your wants from your don't wants and start working towards achieving
your goals. You'll be on the road to creating your ideal business.
- Discover how to easily put
a marketing "system" in place to free up personal time.
How to get free publicity for your new business so you don’t have to
spend a fortune on advertising with few results.
- Focus on what makes your
business unique and how to increase your visibility easily to begin to
develop sales strategies that get results. Constant marketing is the
key. Knowing the system unlocks it. You will have the benefit of the
services of a professional innovator as well as the benefit of a
marketing expert and mentor who has created and managed several
successful small business from scratch and overcome many of the
challenges you now might have.
- Have private access to my
vast 21 year collection of proven, successful marketing tactics, sales
letters, retail ads and promotions you can begin to use today to
capture the lion's share of your market easily. (This element alone is
worth $1000's of dollars in time alone you'd have to spend to hire a
marketing consultant, agency, graphic artist and copywriter.
Here’s what one of my
start up clients had to say about the 6 month start up program.
| As we embark on this new business venture, your advice
has helped us focus on our strengths and weaknesses. Your objectiveness
has been a valuable ingredient in our determining the direction we
should take to make our business successful. We value your judgment and
look forward to a long business relationship as our business continues
to grow.
Richard F. Carey, President, USA Smart Cards
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3. SILVER+ - 3 Month Coaching Package
Development of
Comprehensive Marketing Plan, 1 Month of Marketing support and
Coaching, Critique of Ads, Idea Generation and Follow Up
Implementation of Plan
I have been
using some of these methods in the past and they work great. I will
definitely be putting some more of what you suggest to work and will
keep you updated on my successes with my new restaurant and catering
company.
Robin Murray, Blackberry BBQ & Catering
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4. Starter+ - 1 Month Coaching Package
Development of
Comprehensive Marketing Plan, 1 Month of Marketing support and
Coaching, Critique of Ads, Idea Generation and Follow Up Implementation
of Plan
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Guarantee:
This proposal and
my execution of these elements is solely contingent on your
satisfaction. If I have not accomplished my task of giving you a
comprehensive marketing plan to your satisfaction, I don’t deserve to
keep your money.
Therefore, if after 1 month of reviewing and executing
the marketing plan, you are not convinced I am meeting your
expectations, I will refund my monthly coaching fee to you in full.
All
costs for advertising, postage or PR placement, direct mail campaigns
or out of pocket expenses performed on behalf of client will be paid by
client at actual cost.Don’t delay, every minute you put this off,
you’re just buying into the fact that the same actions lead to the same
results. And if you want your results to be different this year, than
last, you owe it to yourself to check this out, now.
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P.S.:
Remember, email or call me now while I still have the time to take on
individual clients. You’ll get personal attention to your most pressing
problems right away.
901-435-0424
We Accept
Visa, MasterCard, Amercian Express and Discover. 
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